Website Optimisation & Internet Marketing

Website Optimisation

Besides the occassional niche market, gone are the days when the quote:
"If You Build It, They Will Come", was applicable to Website Design.
Web Optimisation is a term used to describe all aspects of optimising, advertising and promoting a website, from the initial Search Engine Optimisation, up to and including Marketing Campaign Management.
The sub-menu at the top and bottom of the page explains the various Optimisation and Marketing Services that we offer in detail. Below is a break down of those services.

Search Engine Optimisation

Search Engine Optimisation

Preparing a web site to be fully optimised is the first step to being successful online. 7 Web Solutions build web sites by laying SEO foundations first, using information acquired from the client to research and pinpoint key areas for optimisation. All of our websites are submitted to, and can be crawled and indexed easily by, all of the major search engines. We make sure the site is fast.
For more information read Search Engine Optimisation (SEO).

Keyword Research

Keyword Research

Whether embarking on an advertising campaign or looking to boost organic search engine traffic, keyword research is a vital ingredient. The keywords that are typed into a search engine, coupled with how relevant they are to the content of a website, significantly affect a websites' position in a search engine, and the ROI from pay per click and other keyword triggered advertising.
For more information read Keyword Research.

Competitor Analysis

Competitor Analysis

Even a brief insight into online marketing strategies adopted by main competitors can prove very valuable. Learning first the methods which are achieving favourable results can, save time and money during the fine tuning period of a marketing campaign. Knowing the level of competition in the market being entered into allows for a more accurate cost assessment to be achieved.
For more information read Competitor Analysis.

Online Marketing

Online Marketing

A marketing plan can be published as a stand alone resource for the client to implement themselves, or used by us if employed to manage the online marketing campaign. The marketing plan will be uniquely tailored for each individual client. The marketing plan will include various online Advertising strategies, natural Link Building and using Social and Professional Networking platforms.
For more information read Online Marketing.

Online Marketing Campaign Management

Online Marketing Campaign Management

Market Campaign Management is continuously evolving. We alleviate stress for the client by taking full or part control of the everyday running of the campaign. This includes monitoring any Advertising or Networking strategies that have been implemented, and keeping accurate records for constant analysis, assessment and improvement, until we have fine tuned the campaign to yield the right results.
For more information read Online Marketing Campaign Management.