Keyword Research

Keyword Research
  • How will your desired audience find your website?
  • Which search queries will predominantly be used to find you?
  • How many search queries are there related to your business?
  • Where geographically do the search queries originate?
  • How much would it 'Cost per Click' to generate extra traffic via the search queries?


Keyword Research

This dictates, to some degree at least, the keywords that will be included in your website and/or keyword based advertising campaigns, and the geographical locations that may be worth targeting.
Keyword research can also help shed light on the many different keywords and phrase variations used by different people whilst actually seeking the same thing. These deviations occur for various reasons including language, location, ethnicity, different age groups, dialects, common spelling errors, localised slang, slang specific to certain web communities etc. Keyword research helps make sure that you are talking the same language as the people visiting your website.

Compromise is important when deciding how far to implement keyword inclusion in a website.
Businesses bound to publishing precisely worded content, such as in Proof Reading, have no room to pander to what may be typed into a search engine. Neither can they risk repetition. On the other hand, a business that lays tarmac driveways will have abundantly more freedom to add extra 'keyword rich' phrases without their content being scrutinised for grammatical perfection by prospective customers. Every business will have it's own restrictions and limitations.